Take it easy - Always and no matter what
Take it easy - Always and no matter what
The beer to drink
In this case, the historic payoff “Birrone – The beer to drink” takes shape in its easiest creations: beers meant to be enjoyed in good company, without any particular reason, simply because they are fantastic, fresh, and highly drinkable.
Never trivial and never alike, each one has a strong personality that sets it apart from the others. However, all the beers share one common trait: they are easy to approach, intentionally designed as pint-worthy beers.
Both top and bottom fermentations, often light in color, with a single goal: to make those who drink them happy.
To make those who drink them happy
SS46 is the pioneer of this group, born from Simone's deep passion for Bavaria and the tradition of drinking Helles in large mugs for hours in the company of friends. The great challenge of SS46 was, and still is, to be a product that is immediately understandable and recognizable to the Italian public, thanks to its elegant malt notes, light dry hopping, and low carbonation.
A beer that was immediately well received, first in Veneto and then across Italy. Challenge won.
